More 4 has taken a pioneering approach to the marketing of a new show Sven, The Coach, The Cash and His Lovers. Using look-alike actors, viewers will see previously unseen scenes and imaginary moments based on stories from Sven's pas. This includes dressing room antics with Beckham, Rooney and the England squad, discussions in the FA boardroom and some raunchy moments with Nancy, Ulrika and Faria. They are also offering taster clips for free in the run-up to the event - you can view them by texting MOBILE to 83188 where you can access More 4 on the Channel 4 mobile portal. There are also some clips up on youtube (although they've been outed quite quickly as fakes).
The clips are particularly suited to mobile since the material looks like it was actually shot on a mobile phone, which adds that 'authentic' flavour. The mobile clip is different to the ones used for online and shows Sven getting a lap dance.
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